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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

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Write, rewrite, edit. As content strategist Jonathon Colman, who works for Facebook, told me: “Start with empathy. Continue with utility. Improve with analysis. Optimize with love.”

Put most important thing at start of sentence.  Think before you ink applies – not just tattoos!

Produce The Ugly First Draft-  show up and throw up. Write badly. Write as if no one will ever read it. Stephen King calls this “writing with the door closed.” Don’t worry about grammar, sentences, or readability. You’ll tackle all that later.

For sure later you can always improve your grammar.  Fewer versus less. Use less in relation to a single, non-countable item and fewer in relation to more than one countable item. So, a good shortcut: if you can count the thing you’re referring to, use fewer. For example, The couch has less fur on it now that I have fewer dogs.

Web writing isn’t necessarily short, but is simple, with . . .

♦ shorter paragraphs with no more than three sentences or six lines – just one is fine.
♦ shorter sentences with no more than 25 words in a sentence.
♦ straightforward words—in other words, avoid clichés, jargon, and buzzwords (for example, avoid utilize when you can write use, instead).

♦ Use bulleted or numbered lists.
♦ Highlight key points (like this one), either in bold or italic, or as a pull quote.

♦ Use subheadings to break up text.

♦ Use lots of white space to give your text room.

♦ Add visual elements, such as graphics and photos.

In terms of writing habits have a goal to write a number of words per day. 750 words totals about three pages of text, which if you keep it up will be a long book!

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