Focus of book is obtaining additional cash although there is minimal content and it shamelessly promoting his other books throughout. The attraction factor is the power of positive thinking and the power of the subconscious mind. To activate the attraction factor firstly know what you don’t want then secondly know what you want. Focus and visualise on what you want as if you already possess it. Reframe your thoughts, for example from ‘I don’t want pain’ to ‘I want to be pain free’ then to ‘I am pain free’.
Contains stories about the author’s life which he claims occurred due to practising the attraction factor. Examples are writing books by delegating this to online communities and running a course via email whilst charging participants a lot of money. A positive attitude that is free from the fears and willingness to rapidly attempt new ideas is the way to achieve success.