Thinking, Fast and Slow by Daniel Kahneman

This is a great book that would recommend highly.  Contains numerous case studies that are backed up with evidence from academic papers, the author won a Nobel Prize for his work.  Examples such as having a picture of two eyes encourages people to be more honest with coffee donations!  In essence splits thinking into ‘fast’ which is rapid automatic thinking, learnt through previous events and ‘slow’ thinking which is more deliberate thinking in which you realise you are thinking.  Contains numerous logic puzzles throughout that are fun to complete. If you use Fast thinking you are likely to get these puzzles wrong.  Mentions the Harvard Implicit Association Test (IAT) in some detail.