Quite a nice book, author analyses well known characters to demonstrate how to be charismatic. Most memorable was Bill Clinton who makes everyone he briefly meets feel like they are the only person in the room. To do this he holds eye contact when meeting someone, gives them undivided attention, praises them to others in the room, then walks away and looks back briefly at that person catching another glimpse and making more eye contact, this makes them feel very special.
Use of good posture, speaking about positive things, acting with integrity and getting things done are also highlighted throughout.