Contains general positive thinking advice and guidance. Has some amusing stories to reinforce his points such as going into an optician and them not thinking that he is ‘the Zig Ziglar’ as he is not bouncing around with high energy. He replies saying he couldn’t be a photographer developer as he would see too many negatives. The point of this story is that Zig Ziglar emphasises that he looks on the positive side of life and worked hard to create a stage presence.
book review
Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones
Want to prepare yourself for almost any conversation to give yourself a fair advantage? Magic words are used to get attention, here are the secrets:
