If you are after a comprehensive book that outlines qualitative research I would highly recommend this. Detailed postgraduate level, although very understandable. Interesting case studies from many disciplines. The one I found most memorable was a study searching through people’s rubbish and this found that in America poorer people buy branded smaller packets whereas richer people buy non-branded larger packets.
book review
Never Finished: Unshackle Your Mind and Win the War Within by David Goggins
David Goggins’ Never Finished is more than a sequel—it’s a wake‑up call. Beyond the stories of Navy SEAL hell‑week and ultramarathons, Goggins reveals his Mental
