If you are after a comprehensive book that outlines qualitative research I would highly recommend this. Detailed postgraduate level, although very understandable. Interesting case studies from many disciplines. The one I found most memorable was a study searching through people’s rubbish and this found that in America poorer people buy branded smaller packets whereas richer people buy non-branded larger packets.
book review
Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes by Victoria H. Medvec
Want to improve your negotiation skills? Firstly focus on addressing the other side’s needs. Remember, it’s not about you; it’s about them. Be sure to