If you are after a comprehensive book that outlines qualitative research I would highly recommend this. Detailed postgraduate level, although very understandable. Interesting case studies from many disciplines. The one I found most memorable was a study searching through people’s rubbish and this found that in America poorer people buy branded smaller packets whereas richer people buy non-branded larger packets.
book review
Unstoppable: Transforming Your Mindset to Create Change, Accelerate Results, and Be the Best at What You Do by Dave Anderson
Unstoppable: Transforming Your Mindset to Achieve Success – Key Takeaways Do you ever feel like you’ve hit a wall and can’t move forward in your
