If you are after a comprehensive book that outlines qualitative research I would highly recommend this. Detailed postgraduate level, although very understandable. Interesting case studies from many disciplines. The one I found most memorable was a study searching through people’s rubbish and this found that in America poorer people buy branded smaller packets whereas richer people buy non-branded larger packets.
book review
The Right Kind of Wrong: How to Fail Well and Learn Faster by Amy Edmondson
In a world that often says “never fail” or conversely, “fail fast, fail often,” it can be hard to know where to stand. Yet, as
