If you are after a comprehensive book that outlines qualitative research I would highly recommend this. Detailed postgraduate level, although very understandable. Interesting case studies from many disciplines. The one I found most memorable was a study searching through people’s rubbish and this found that in America poorer people buy branded smaller packets whereas richer people buy non-branded larger packets.
book review
Ready to Be a Thought Leader? How to Increase your Influence, Impact and Success By Denise Brosseau
In today’s fast-paced world, becoming a thought leader is about more than just gaining recognition – it’s about creating meaningful impact and inspiring change. Denise
