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Qualitative Research: A Guide to Design and Implementation by Sharan B. Merriam

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If you are after a comprehensive book that outlines qualitative research I would highly recommend this. Detailed postgraduate level, although very understandable. Interesting case studies from many disciplines. The one I found most memorable was a study searching through people’s rubbish and this found that in America poorer people buy branded smaller packets whereas richer people buy non-branded larger packets.

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