Short book based on growing a small software business, initially had 3 employees which grew to 16 employees 10 years later. Focus is on how to grow your business in a sustainable fashion. Amusing at times, has 4 letter words to avoid such as: must, asap and easy. Particularly avoid ‘easy’ when referring to other peoples tasks. Encourages for marketing purposes aiming to get mentioned on internet sites rather than aiming the New York Times. Hire the best people with outside interests, wherever they are located. If you are thinking of running or are running a business this is a good book to read.
book review
Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones
Want to prepare yourself for almost any conversation to give yourself a fair advantage? Magic words are used to get attention, here are the secrets:
