The Personal MBA: A World-Class Business Education in a Single Volume by Josh Kaufman

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Starts by outlining why you don’t need an MBA – main reasons 1. Debt 2. Time commitment

Argues that to be selected into a top MBA programme you are already excellent. Of note author doesn’t have an MBA.  Contains summary of useful points and explanations about business he claims are not taught well by undertaking an MBA. Do you need a complex predictive model? No get a product or service that provides value then you are sorted. Mentions concepts such as Maslow’s hierarchy of needs and filtering in relation to people deliberately ignoring adverts.  Mass advertising without targeting it is spam. Suggests a strategy for building an email advertising list: give value then obtain permission to follow up with subsequent emails.

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