Book about power behind online media, particularly pressure on blog writers to generate material. Therefore they cross referencing other blogs and are keen to be first to release these, then mainstream news picks this up. Often the source or message is inaccurate but a punchy headline and about 200 words is all you need.
book review
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway
Refers to these giant firms are the four horsemen, they all powerful but not all good. We have a perception of these large companies that
