Book about power behind online media, particularly pressure on blog writers to generate material. Therefore they cross referencing other blogs and are keen to be first to release these, then mainstream news picks this up. Often the source or message is inaccurate but a punchy headline and about 200 words is all you need.
book review
Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones
Want to prepare yourself for almost any conversation to give yourself a fair advantage? Magic words are used to get attention, here are the secrets:
