Zero to One by Blake Masters and Peter Thiel

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Main author was a key player in PayPal start up; outlines his thoughts on creating a successful business. Quite interesting but minimal new content and certainly not much that can be applied day to day.

Suggests to make a new thing, this should not be a slight improvement in what others are doing, it needs to be 10 times better than existing or rival products.  Uses the example of solar powered energy in which minor improvements are not a major attraction to potential customers. 

When you make the new thing focus on marketing it to key players.  Get the important critical following who then promote it to others to also utilise it.  For examples PayPal was promoted to Power eBay sellers and Facebook was promoted to the Harvard campus.

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